The development of acquaintance as an opportunity for service
High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian’s occupation as an opportunity to serve society
The application of the ideal of service in each Rotarian’s personal, business, and community life
The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service
Is it the TRUTH?
Is it FAIR to all concerned?
Will it build GOODWILL and BETTER FRIENDSHIPS?
Will it be BENEFICIAL to all concerned?